LinkedIn is a social networking website for professionals with huge similarities with Facebook – the giant social media site. In the last few years, social sites like LinkedIn a playing a key role in search engine rankings and this is the reason we have to study on how best we can use this networking website to increase blog traffic from LinkedIn, the professional network.
In our previous article, for guys following this tutorial, we discussed about 10 strategies you can use to drive traffic naturally to your blog and mentioned that we will discuss each strategy independently – that leads us to the discussion on getting website traffic from LinkedIn.
LinkedIn is the third largest social network after Facebook and Twitter and ranks number 13 globally on the Alexa rankings. With over 300 million users, this is the best place you can get traffic for you website and targeted traffic for that matter given that its a professional network and not for everyone. You might also be interested on how I think the social website ranks when it comes to getting visitors to your website.
Before I explore the tips on getting organic traffic from your LinkedIn profile, I hope you have created the right kind of a website, branded your website with a good domain name, found a reliable web host for you website, because you need all that as part of developing a profitable website – you cant get traffic if you dont have a website of your choice.
7 Best Ways To Generate and Increase Blog Traffic from LinkedIn
Create A good LinkedIn Profile that Matches Your Website Niche
This is the first step to getting good traffic for your blog from the LinkedIn network. You can check my LinkedIn profile. Since we are creating profitable websites on different niches, I advice you ensure your profile provides a solution to the niche of your choice. For simple explanations, niche in this case refers to the topic for your blog.
As you can see on profile, its about freelancing and Internet marketing, and that’s the main thing I do at my top blog mybusinesstricks.com. I have also listed different services that I offer, and I have had so many clients who hired me from my LinkedIn profile.
On the contacts section, ensure you link your LinkedIn profile to your twitter account profile - hoping you have optimized you Twitter account also to reflect the purpose of your website – this is part of link wheel building and plays a significant role in search engine rankings.
On the websites section – if you have one website – for my case its different since I run several websites, on the blog section, have link a to your about page, on the personal website, link to your favorite article – article you are sure guys will share to their networks – either Facebook or twitter, and on the company profile – link your home page – if you have different sites – you can have a profile similar to mine.
2. Join and Participate in LinkedIn Groups Related to your Niche
Joining groups in Linked after creating a good profile as explained above is another major thing to increasing your blog traffic from Linked and search engines. join at least 5 groups related to your niche, participate by leaving comments at 10 before posting your links.
Follow members of the group and be the first to comment on what they post – they will return the favor. Ensure you are very active before posting your links to avoid being labelled as a spam blogger.
3. Connect With People of Similar Interest Like You
Despite LinkedIn being a social professional networking website, connecting with members who have the similar interests as you helps search engine rankings of your LinkedIn profile. For instance, if your website or blog niche is on farming, then the best people to connect to is the guys who are interested in farming, blogging about farming and doing everything about farming.
4. Share your Links and Post from LinkedIn to Twitter To Facebook with one Share Click
LinkedIn network gives us an opportunity to share our posts to Twitter and then Twitter shares our posts to Facebook – this is increasing links back to your site. This means that you need to link your LinkedIn profile to your Twitter account and then link your twitter account to your Facebook account – for Facebook you can either opt to share your links to your page or to your personal profile – depends on what is Linked more online – for my case – my personal Facebook profiles is linked to over 5,000 websites and I choose to share my links on my wall.
5. Share your Links to Groups and Sent To Individuals
Once you have shared the link mentioned above – the one connected to Twitter and Facebook, share the same from your LinkedIn profile to your groups and your connections. But remember any stupid moves would make you a spam webmaster and this is what you should avoid at all costs. For this procedure to work, share to your LinkedIn groups and connections only Once a week or twice a month – I personally share only once a month
6. Create A Company Profile for Your Website
This is another great way of learning on how to increase blog traffic from LinkedIn professional network. This procedure is similar like creating a Facebook fan page for your website or a Google page for your blog. Follow and see my company’s profile MYbusinesstricks company profile on LinkedIn. Remember there is a big difference between your personal LinkedIn profile and your company profile – share you blog updates on your company profile and they will rank higher on search engines compared to your personal profile – remember guys am sharing everything that I have tested and worked for me – this is the reason for my high rankings on the Internet.
6. Use Keywords and Hastags when Sharing your Posts
This is a good way of getting ranked by the search engines
7. Ping your LinkedIn Profiles to Search Engines (Personal and Company profile)
Ensure you ping your LinkedIn profiles to search engines using the normal way to ping a website. I personally use Pingler.com to ping my updates to search engines
Where Exactly Does My Traffic Come From If I Follow The Above Steps on LinkedIn??
Isnt this obvious? You will get traffic from your networks, members of your groups that your participate and people you sent direct messages to read about you website or blog.
Is that all? No and it was was all about getting referral traffic, believe me I would have not written such a long post. So what exactly happens when I do all the above steps to get traffic from my LinkedIn profile?
On the last step – I mentioned about pinging your profile to search engines – search engines include Google, Bing, Yahoo among others – this is the step that helps our content ranked on search engines.
There are two ways in this case – first your will get traffic from the search engines for particular keywords linked back to the links you share on your profile and secondly its helps improve your sites ranking on the eyes of the search engines. This second part is the only reason you should join LinkedIn and do everything mentioned above. There is no better to increase blog traffic from LinkedIn networks that getting your website on top 10 search results of Google.
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